Kristin Shaw, LEED AP
Strategic Communications, Community Development, Urban Planning + Climate Change + Photography.
Email:
Detroit, Michigan
Hello, I'm Kristin Shaw.
LEED Accredited Professional, author; award-winning communications and urban planning professional; on a mission to connect climate and communities, by fostering equitable and sustainable places through human-centered design. With experience in sustainable tourism, civil engineering, and marketing industries, I am looking for an important problem to solve.
Key Achievements
2023
— Distinguished Favorite Award, Independent Publisher's Association
— Independent Author Network (IAN), Finalist: Education/Reference
— Independent Author Network (IAN), Finalist: Social Issues
2022​
— Speaker, Mobility Equity / SXSW
— Speaker, Mobility Equity / ITS America
2021​
— Women Driven Mobility / SAE / 9781468603095
— Future Leaders / Mackinac Policy Conference
— "Look Out World" Alumni Award / Wayne State University
— Selected Artist, At Whose Expense / Save Art Space
2019
— 20’s in Their 20’s / Crain's Detroit Business
— Vanguard Award / Detroit Young Professionals
— Rose Award Finalist / Detroit Metro Convention & Visitors Bureau
— Volunteer Leadership Award / USGBC Detroit 2019
— Outstanding Graduate Project / Michigan Association of Planning
— Jury's Choice; People's Choice / Midtown Inc. Cultural Connections
2014
— Brick Award, Wayne State PRSSA
Environmental Emergency Local Leader Certificate
Environmental Protection Agency, 2020
Inclusive City-building for the Future
University of Detroit Mercy, 2020
LEED AP Operations + Maintenance
United States Green Building Council, 2019
Sustainable Events Professional Certificate
Events Industry Council, 2018
Work Experience
December 2019-2023
Senior Consultant, Communications & Public Involvement | WSP
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Develop strategies to engage with local communities, stakeholders, legislators and private sector partners on a variety of mobility, master planning, transportation, infrastructure and climate programs.
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Develop and execute strategies for municipalities, State and Federal departments and private clients to educate, inform and support the adoption of plans, projects and initiatives
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Support the development of state transportation, energy and climate related policies and analyze impacts on local communities.
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Foster relationships with public officials, stakeholders, tribal governments and environmental justice communities during design and construction
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Lead crisis communications during extreme weather events and emergencies.
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Worked with vendors, the media and partners to plan, host and market events and announcements.
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Develop content and manage digital platforms including website development and management, email marketing, social media and virtual engagement/ events.
July 2016-Current
Chair, Climate Committee | Detroit City Council Green Task Force
(appointment, previously Recycling & Waste Reduction Chair)
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Advise local officials of best practices for materials management, energy efficiency, water, transportation and climate policies
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Develop materials management, recycling, composting and sustainable events policy and programs for the City of Detroit
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Supported development and implementation of Detroit Sustainable Action Agenda, Detroit Green Building Policy and city-wide anti-littering campaign
August 2017-December 2019
Manager, Digital Marketing & CSR | Huntington Place
(appointment, previously Recycling & Waste Reduction Chair)
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Achieved LEED Gold v4.1 Certification as Project Administrator. The building became the largest certified facility globally, at time of certification.
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Led operations and communications support for $33M rebrand
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Managed +$1M in advertising revenue for digital media and billboard placements, as well as supported local policy for signage ordinance reviews.
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Developed and managed comprehensive materials management plan including compost and community donation program, for over 250+ tons of annual waste diversion from landfill / incinerator.
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Developed “Cobo Cares” program for employees, visitors and community members to participate in free wellness and philanthropic activities
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Supported event design, planning and management
November 2014-August 2017
September 2012-December 2014
Digital Marketing & Sustainability Manager | Huntington Place
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Supported operations of both social media / sustainability teams.
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Developed custom digital campaigns for events.
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Managed content libraries for all video board systems.
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Led initial green building certification through APEX/ ASTM Standards
Multimedia Editor / Public Relations Associate | Wayne State
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Managed media relations, student engagement campaigns.
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Transitioned publication from print to digital publishing.
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Designed and produced print and web layouts for monthly issues.
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Planned events, wrote press releases, managed student activities team and managed campus-wide contests/ campaigns.
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Led community engagement at the Dean of Students Office.
