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Light and Shadow
2024-KSHAW_HEADSHOT (002)_edited.jpg

Kristin Shaw, LEED AP 

Strategic Communications, Community Development, Urban Planning + Climate Change + Photography. 

Email:

Detroit, Michigan

Hello, I'm Kristin Shaw.

LEED Accredited Professional, author; award-winning communications and urban planning professional; on a mission to connect climate and communities, by fostering equitable and sustainable places through human-centered design. With experience in sustainable tourism, civil engineering, and marketing industries, I am looking for an important problem to solve.

Key Achievements

2023

 — Distinguished Favorite Award, Independent Publisher's Association
 — Independent Author Network (IAN), Finalist: Education/Reference

 — Independent Author Network (IAN), Finalist: Social Issues

2022
 — Speaker, Mobility Equity / SXSW
 Speaker, Mobility Equity / ITS America
2021
 — Women Driven Mobility / SAE / 9781468603095
 — Future Leaders / Mackinac Policy Conference

 — "Look Out World" Alumni Award / Wayne State University
— Selected Artist, At Whose Expense / Save Art Space

2019
 — 20’s in Their 20’s / Crain's Detroit Business
— Vanguard Award / Detroit Young Professionals 
— Rose Award Finalist / Detroit Metro Convention & Visitors Bureau
—  Volunteer Leadership Award / USGBC Detroit 2019
—  Outstanding Graduate Project / Michigan Association of Planning
— Jury's Choice; People's Choice / Midtown Inc. Cultural Connections

2014
 —  Brick Award, Wayne State PRSSA 

Environmental Emergency Local Leader Certificate
 

 Environmental Protection Agency, 2020

Inclusive City-building for the Future

 

University of Detroit Mercy, 2020

LEED AP Operations + Maintenance

 

United States Green Building Council, 2019

Sustainable Events Professional Certificate
 

Events Industry Council, 2018

Work Experience

December 2019-2023

Senior Consultant, Communications & Public Involvement | WSP

  • Develop strategies to engage with local communities, stakeholders, legislators and private sector partners on a variety of mobility, master planning,  transportation, infrastructure and climate programs.

  • Develop and execute strategies for municipalities, State and Federal departments and private clients to educate, inform and support the adoption of plans, projects and initiatives

  • Support the development of state transportation, energy and climate related policies and analyze impacts on local communities.

  • Foster relationships with public officials, stakeholders, tribal governments and environmental justice communities during design and construction

  • Lead crisis communications during extreme weather events and emergencies. 

  • Worked with vendors, the media and partners to plan, host and market events and announcements. 

  • Develop content and manage digital platforms including website development and management,  email marketing, social media and virtual engagement/ events. 

July 2016-Current

Chair, Climate Committee | Detroit City Council Green Task Force
(appointment, previously Recycling & Waste Reduction Chair) 

  • Advise local officials of best practices for materials management, energy efficiency, water, transportation and climate policies

  •  Develop materials management, recycling, composting and sustainable events policy and programs for the City of Detroit

  • Supported development and implementation of Detroit Sustainable Action Agenda, Detroit Green Building Policy and city-wide anti-littering campaign

August 2017-December 2019

Manager, Digital Marketing & CSR | Huntington Place 
(appointment, previously Recycling & Waste Reduction Chair) 

  • Achieved LEED Gold v4.1 Certification as Project Administrator. The building became the largest certified facility globally, at time of certification.

  • Led operations and communications support for $33M rebrand

  • Managed +$1M in advertising revenue for digital media and billboard placements, as well as supported local policy for signage ordinance reviews.

  • Developed and managed comprehensive materials management plan including compost and community donation program, for over 250+ tons of annual waste diversion from landfill / incinerator.

  • Developed “Cobo Cares” program for employees, visitors and community members to participate in free wellness and philanthropic activities

  • Supported event design, planning and management

November 2014-August 2017

September 2012-December 2014

Digital Marketing & Sustainability Manager | Huntington Place

  • Supported operations of both social media / sustainability teams.

  • Developed custom digital campaigns for events.

  • Managed content libraries for all video board systems.

  • Led initial green building certification through APEX/ ASTM Standards

Multimedia Editor / Public Relations Associate | Wayne State

  • Managed media relations, student engagement campaigns.

  • Transitioned publication from print to digital publishing.

  • Designed and produced print and web layouts for monthly issues.

  • Planned events, wrote press releases, managed student activities team and managed campus-wide contests/ campaigns.

  • Led community engagement at the Dean of Students Office.

Women Driven Mobility: Rethinking the Way the World Moves

Kristin Shaw
Photography

CONTACT

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